Kyunki Saas Bhi Kabhi Bahu Thi, starring Smriti Irani as Tulsi, will return to television on July 29. Netizens were excited by her initial look, which included a large red bindi on her forehead, a side-parted low hairdo, and a maroon saree with a golden zari border.
When the first trailer for Kyunki Saas Bhi Kabhi Bahu Thi was released this week, fans were ecstatic to learn that TV’s favourite bahu Tulsi Virani will be making a long-awaited comeback. Netizens were even more intrigued and excited by politician and actress Smriti Irani’s initial look, which included a large red bindi on her forehead, a side-parted low hairdo, and a maroon saree with a golden zari border. However, did you know that Ekta Kapoor, the producer of Kyunki Saas Bhi Kabhi Bahu Thi and television’s original queen, was initially opposed to the concept of a reboot? Yes, you heard it right. But then what exactly changed her decision? Let us find out.
Ekta Kapoor didn’t initially want Kyunki Saas Bhi Kabhi Bahu Thi reboot?
Ekta Kapoor wrote a note today explaining the reasons behind the return of Kyunki Saas Bhi Kabhi Bahu Thi and Smriti Irani as Tulsi Virani, to the television series. Ekta shared, “Why Kyunki, why now? When the 25th year of ‘Kyunki Saas Bhi Kabhi Bahu Thi’ was approaching and the idea of relaunching it surfaced, my first reaction was a firm no. Why would I want to shake up nostalgia?…”
The producer added, “You can never compete with nostalgia. It always remains supreme. How I remember my childhood and how it really was, will always be different. Also, the television space has changed.”
Ekta continued, “Once dependent on 9 cities, audiences now consume content in fragments, scattered across platforms. Would this shake the legacy of Kyunki, the iconic TRP no one ever achieved before and after? But was that truly the legacy of the show? Was it just a show with high numbers?”
Kyunki Saas Bhi Kabhi Bahu Thi was a voice to…
Ekta Kapor noted that according to a research carried out by an international body revealed that the show handed a voice to women in Indian households. Women began participating in family discussions for the first time between 2000 and 2005- a shift purely influenced by Indian TV shows, especially, “Kyunki Saas Bhi Kabhi Bahu Thi” and “Kahaani Ghar Ghar Ki.”
What made Ekta change her mind?
She asked herself a few important questions. “Can we keep Kyunki away from today’s storytelling formats and focus once again on the issues that television once bravely addressed and dealt with? Can we make it about impactful stories, not TRPs?…”
She asked, “Can we reclaim the power to reach millions to actually change mindsets and thoughts? Can we discuss parenting? The balance between concern and control? Can we talk about issues that we shy away from today?”
Ekta finally had the answer that is…
“I said, “Let’s do this! Let’s create a show that’s not afraid to raise important questions, that sparks conversations, and stands out in the time dominated by visual gimmicks….Cheers to Kyunki, cheers to the power of storytelling, cheers to less of what happened before and cheers to what will come! We will never win against nostalgia. The fight though, is not about winning. It is about Impact! To the show that’s not just ours, but also yours too!”
Kyunki Saas Bhi Kabhi Bahu Thi, starring Smriti Irani as Tulsi, will return to television on July 29.
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